Bharat Insecticides Ltd. unveils its new identity as Bharat Certis AgriScience Ltd.
1st April 2021, New Delhi
Bharat Insecticides Ltd. (BIL), a group company of Mitsui & Co., Ltd. (Mitsui) specializing in crop protection products announced that it has changed its name to ‘Bharat Certis AgriScience Ltd.’ with effect from 1st April 2021. ‘Certis’ is Mitsui’s worldwide brand name of the distribution network for crop protection products, such as Certis USA, Certis Europe etc. and AgriScience shows the company’s commitment to contribute to the increase in productivity of agricultural industry by Science.
The new logo of ‘Bharat Certis AgriScience Ltd.’ was unveiled today in New Delhi by the Managing Director of the company, Mr. Dharmesh Gupta and Joint Managing Director, Mr. Kimihide Kondo in the presence of entire team. The logo communicates Bharat Certis AgriScience Ltd.’s promise to transform into an AgriScience company and deliver solutions for sustainable farming. It consists of two main components of farming – water and plants. The blue colour signifies water and green signifies plants. The icon on the left signifies crops over an open circle. The crops are direct representation of the application area of company’s portfolio while the open circle represents infinite possibilities for innovation.
In order to show its endeavour towards the farmers as one of the best solution providers, the company has also prepared new Vision & Mission. The Vision is ‘Bringing Smiles with AgriScience’ and Mission is ‘Be an innovative platform to deliver solutions for sustainable farming’.
It may be recalled that Bharat Insecticides Limited got associated with Mitsui and Nippon Soda Co., Ltd. (Nisso) in Sept 2020 when they acquired 56% stake in BIL through a special purpose company co-founded by Nisso and Mitsui. As a result of this transaction, BIL become a group company of Mitsui. The relationship with Mitsui and Nisso will strengthen Bharat Certis AgriScience Ltd.’s ability to deliver innovative crop protection products and support the sustainable growth of India’s agriculture sector.
About Bharat Certis AgriScience Ltd. (formerly known as Bharat Insecticides Ltd.)
Bharat Insecticides Ltd. started its operations in 1977 and has steadily developed its presence in the Indian market. Bharat Certis AgriScience Ltd. has pan India presence and provides high-quality crop protection products and services to farmers. Bharat Certis AgriScience Ltd. has wide range of products which are made available to farmers through a network of 26 warehouses, 4,000 plus distributors and large number of retailers. Bharat Certis AgriScience Ltd.’s team of Agronomists works closely with farmers and provides them with adequate advice on crop protection enabling them to get better yields.
For additional information, visit the company’s website at https://www.bharatcertis.com
About Mitsui & Co., Ltd.,
Mitsui & Co., Ltd. is a global trading and investment company with annual revenue of USD 63 billion. Mitsui has a diversified business portfolio that spans approximately 65 countries in Asia, Europe, North, Central & South America, The Middle East, Africa and Oceania.
Mitsui has over 45,600 employees and deploys talent around the globe to identify, develop, and grow businesses in collaboration with a global network of trusted partners. Mitsui has built a strong and diverse core business portfolio covering the Mineral and Metal Resources, Energy, Machinery and Infrastructure, and Chemicals industries.
Leveraging its strengths, Mitsui has further diversified beyond its core profit pillars to create multifaceted value in new areas, including innovative Energy Solutions, Healthcare & Nutrition and through a strategic focus on high-growth Asian markets. This strategy aims to derive growth opportunities by harnessing some of the world’s main mega-trends: sustainability, health & wellness, digitalization and the growing power of the consumer.
Mitsui has a long heritage in Asia, where it has established a diverse and strategic portfolio of businesses and partners that gives it a strong differentiating edge, provides exceptional access for all global partners to the world’s fastest growing region and strengthens its international portfolio.
Mitsui has built trust-based relationships with its customers and partners around the world in the business of agricultural inputs that contribute to improving the productivity and quality of agricultural produce through its group companies: Certis USA (a global leader of bio-pesticides), Spiess Urania in Germany (a global leader in copper products), Certis Europe and Ouro Fino Quimica Brazil. Mitsui also plays an active role in the intermediates business of crop protection products and works closely with many crop protection products’ manufacturers in India and globally through its strategic relationships.
For additional information, visit the company’s website at https://www.mitsui.com/
About Nippon Soda Co., Ltd.
Since our founding in 1920, Nippon Soda has accumulated unique technologies and know-how, and provided highly functional and high-value-added chemical products in such diverse fields as agriculture, pharmaceuticals and specialty chemicals. Furthermore, as a company that handles chemical substances, we have always been mindful of the doctrine of responsible care and have driven business activities with attention to the environment, safety and health. Going forward, Nippon Soda will contribute to the building of a rich society that realizes the dreams of the next generation through innovative technologies and products.
For additional information, visit the company’s website at https://www.nippon-soda.co.jp/e/