- Through its quality monitoring platform ‘Qualix’, AgNext also enabled deep-tech based comprehensive traceability. Using QR code mapping, the end-consumers can trace all the steps in the supply chain down to the origin.
Agritech Firm AgNext Technologies has partnered with NAFED to digitise quality assessment for Arunachal Pradesh’s organic kiwis. These organic kiwis were launched in New Delhi last week by Arunachal Pradesh Agriculture Marketing Board (APAMB) along with NAFED as the marketing partner, under the national ‘One district One Product’ scheme.
Through its quality monitoring platform ‘Qualix’, AgNext also enabled deep-tech based comprehensive traceability. Using QR code mapping, the end-consumers can trace all the steps in the supply chain down to the origin.
Speaking on this partnership, AgNext’s CEO & Founder, Taranjeet Singh Bhamra said, “It is an honour to work with NAFED on India’s first AI-based initiative to bring complete quality and traceability management solutions for Arunachal’s renowned kiwi trade. Till date, over 6000 kgs of kiwi has been assessed and moved through our ‘Qualix’ platform, with proven benefits for the farmers, NAFED and the end-consumers. The impact of facilitating quality-based and traceability-enabled trade for kiwi .. has been assessed and moved through our ‘Qualix’ platform, with proven benefits for the farmers, NAFED and the end-consumers. The impact of facilitating quality-based and traceability-enabled trade for kiwis will not only improve domestic demand, but also help in boosting export potential of the fruit.”
Subrat Panda, Chief Technology Officer, AgNext explained the various intersections where technological deployment helped to bring about the traceability solution to the end-consumer, “NAFED connected us with the FPOs in Ziro, Arunachal Pradesh and we deployed our quality assessment solution right at the procurement centre to measure the total soluble sugar (TSS), which is the key parameter to ascertain the ripeness of Kiwi. During the packaging process for retail distribution, each box of kiwis was labeled with a QR code through which one can access the complete inspection report along with key traceability and quality parameters. The entire process is automated and led by integrated AI-based system which significantly reduces the TAT for quality testing, logistics and marketing of the fruit.”
Pankaj Prasad, Additional Managing Director (AMD), NAFED, “NAFED has successfully partnered with FPOs in Ziro, Arunachal Pradesh to help them create better market linkages for their certified organic kiwis. Digitized quality assessment helps to streamline the inspection process of the fruit, giving end-consumers a complete traceability report. This empowers both farmers and consumers, resulting in better price realizations, and also builds greater trust and transparency among all the stakeholders in the value chain. It is essential to increase adoption of technology to truly capitalize on the potential of Indian agriculture, boost farmer income and enable quality-based trade.”
ORIGIN OF NAFED
National Agricultural Cooperative Marketing Federation of India Ltd.(NAFED) was established on the auspicious day of Gandhi Jayanti on 2nd October 1958. Nafed is registered under the Multi State Co-operative Societies Act. Nafed was setup with the object to promote Co-operative marketing of agricultural produce to benefit the farmers. Agricultural farmers are the main members of Nafed, who have the authority to say in the form of members of the General Body in the working of Nafed.